Allison Videtti Joins CUGI 2025 as Peer-to-Peer Moderator

The CU Growth & Innovation Summit is excited to announce that Allison Videtti, Chief Marketing Officer at Empeople Credit Union, will be moderating a peer-to-peer discussion on Leveraging Data-Driven Marketing to Enhance Member Experience and Loyalty.

This interactive session will empower attendees to harness the power of data-driven marketing to deliver personalized member experiences that foster loyalty and drive growth. Allison will guide the conversation, exploring strategies for:
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• Utilizing analytics to anticipate member needs.
• Optimizing engagement campaigns for maximum impact.
• Building meaningful connections in an increasingly competitive financial landscape.

About Allison Videtti
With nearly 15 years of financial services marketing experience, Allison Videtti is a seasoned marketing executive and thought leader. In her current role as Chief Marketing Officer at Empeople Credit Union, she leads a digital-first organization that serves members nationwide.

During her decade in the credit union industry, Allison has driven innovation and transformation by leading initiatives in marketing, branding, member experience, and data analytics. Her expertise extends to agile transformation and data-driven decision-making, making her a trusted voice in creating meaningful member engagement strategies.

Prior to her credit union career, Allison gained invaluable experience working in sales and supporting financial services, data, and analytics companies through marketing agency roles. She is currently advancing her knowledge as an MBA candidate at Indiana University’s Kelley School of Business, focusing on corporate innovation.

Why This Session Matters

• In today’s fast-paced financial landscape, credit unions must leverage data to stay competitive and deliver the personalized experiences that members expect. This discussion will provide attendees with actionable insights into:
• Strengthening member loyalty through tailored campaigns.
• Harnessing analytics to gain a deeper understanding of member behavior.
• Scaling innovative marketing strategies to drive growth.

Save Your Spot at CUGI 2025
The CU Growth & Innovation Summit is the premier event for credit union leaders to gain insights, collaborate with peers, and explore strategies to drive success. Join us on April 1-2, 2025, at the DoubleTree by Hilton Chicago-Oak Brook in Illinois.

👉 Register now at CUGrowthSummit.com to be part of this transformative discussion moderated by Allison Videtti.

Let’s unlock the future of credit union growth and innovation together! 🚀

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