 The CU Growth & Innovation Summit (CUGI) is pleased to announce that Thomas Sebok, Chief Commercial Banking Officer at Citadel Credit Union, will be moderating a key Peer-to-Peer discussion at the 2025 summit.
Tom will lead the session "Building a Competitive Business Banking Strategy: What Credit Unions Need to Know," where industry leaders will explore strategies for expanding business banking services, optimizing commercial lending, and positioning credit unions as financial partners for businesses of all sizes. Thomas Sebok: An Expert in Business Banking Strategy With over two decades of experience in financial services, Tom is a respected leader in commercial banking. As Chief Commercial Banking Officer at Citadel Credit Union, he focuses on strengthening relationships with business customers and driving commercial growth. Before joining Citadel, Tom was Executive Director - Business Banking at JP Morgan Chase, overseeing business banking expansion in Midtown Manhattan, the firm’s highest-density market. Previously, as EVP - Business Banking Territory Executive at PNC Bank, he led a team of 317 employees across 15 states, developing commercial growth strategies and enhancing customer relationships. Tom’s expertise in business banking, customer experience, and strategic growth aligns perfectly with CUGI’s mission to equip credit unions with actionable strategies for success. What This Peer-to-Peer Session Will Cover Credit unions have a major opportunity to expand in business banking, but competing with traditional banks and fintech firms requires the right strategy, technology, and service offerings. This interactive discussion will explore: ✔ Business Banking Growth Strategies – How credit unions can develop and scale commercial banking services. ✔ Optimizing Commercial Lending – Strategies for structuring competitive loan products. ✔ Leveraging Fintech Partnerships – How credit unions can enhance their business banking technology. ✔ Positioning Credit Unions as Business Financial Partners – Building strong relationships with commercial clients. Attendees will gain insights from industry leaders who have successfully navigated business banking expansion and will leave with practical strategies to implement within their own institutions. Why You Should Attend CUGI 2025 The CU Growth & Innovation Summit (CUGI) is where credit union executives, technology leaders, and industry innovators come together to explore the latest trends, challenges, and opportunities in financial services. 📅 Event Details: CU Growth & Innovation Summit (CUGI) Date: April 1-2, 2025 Location: Oak Brook, IL Register Today! Join Thomas Sebok and other industry experts as they discuss strategies to strengthen business banking services in the credit union sector. Reserve your spot today!
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